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Group745
Group745
Group745
Group745
Group745
Renault Megane - Horses
24/08/2022
Advertising Agency
Paris, France
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Credits
Brand
Agency / Creative
Production
Post Production / VFX

Two worlds meet. One is not quite the world before, and the other is already the world after. The thermal and the electric. 

This dreamlike film is a statement about the electric revolution that is underway. Through an urban allegory, Renault conveys the transition from horsepower to electric power. Megane E-Tech 100% electric embodies the new era of the automobile, a real Trojan horse in a world that is still animal, where everything is still lived on horseback. Megane E-Tech is Renault's proof that electric power is as powerful as fuel injection and meets all the expectations of driving pleasure - with the bonus of being more environmentally friendly. Goodbye horsepower. Welcome electric energy.

The term "horsepower" is used to describe the power of cars. Nowadays, we are moving from horsepower to electric power. 

Until now, we chose electric motors out of conviction, putting aside the pleasure and sensations of driving. Megane E-tech 100% electric offers such a powerful feeling that it’s a real pleasure to drive. We used to talk about horsepower when we talked about the power of cars, a term that is changing in the new world of the electric car.