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McDonald's / Ronald McDonald House Charities - Skins for Charity
19/08/2022
Advertising Agency
Stockholm, Sweden
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The Ronald McDonald House Charities provide homes away from home for families with sick children. The houses are greatly appreciated but are forced to turn down hundreds of families each year, because of a lack of funding. In order to help even more families, the Ronald McDonald House Charities is always looking for new ways to reach new target audiences to gain additional funding. That’s why we teamed up CS:GO professionals Olofmeister, f0rest, GeT_RiGhT, Nessa, fragaria, Niffonen, Jaegarn and friberg to create a charity auction at Sweden’s most notorious auction house that dates back to 1674. Here, we sold some of the players favorite CS:GO skins (a cosmetic digital commodity) to the highest bidder. We then donated all of the proceeds to the Ronald McDonald House Charity and turned these lethal looking objects into potential life savers.