With 41 million sufferers in Europe alone, the chances are we all know someone who suffers from migraines.

Many sufferers take painkillers to relieve their migraines. But what most of them don’t know, is that overusing painkillers can actually make their migraines worse. 

So sufferers get a migraine … and take a painkiller… and get a migraine…and take a painkiller …and get a migraine… and the cycle goes on.

That’s why Novartis created a campaign to tell patients that their migraine pain relief, could actually be triggering their migraine. 

The campaign showed the painkiller pill as a catalyst, with the potential to make the sufferer’s migraine even worse. 

By making sufferers aware of the impact of painkiller overuse and encouraging them to visit a neurologist, who could actually offer a proper solution to their migraines, we can help sufferers break the migraine-painkiller cycle.