Client:

The Guardian Podcasts

The Ask:

As the medium grows in popularity, The Guardian sees podcasts as a core part of their future.

A-MNEMONIC were commissioned to create a new audio identity:

- A sonic logo to be used across all their podcasts. Flexible enough to cover the broad range of titles.

- Find and cast a group of five, diverse ‘continuity voices’ to introduce each podcast, and reflect the distinctive Guardian character and values.

Objective:
Increase attribution. Differentiate the Guardian Podcasts from others. Increase the Guardians sponsorship.

Mediums:
Podcast
Concept
Diverse voices in conversation.

Audience:
Everyone who listens to podcasts.

Creative:
Develop a distinctive musical “sound” that evokes call and response, question and answer, the back and forth of ongoing and growing conversation, leading to tangible change for the better…

Scope: The Guardian has 5 regular podcasts, all with their own distinctive feel.
Comfort Eating, Football Weekly, Science Weekly, Politics Weekly and The Audio Long Read.

Results:
An original sonic umbrella, housing a variety of different podcasts under one cover. Distinctively communicating The Guardian’s ethos in… just a few seconds.

The Guardian Podcasts - Sonic Branding

CREDITS

Pam Myers

Rob Dunham

Adam Shaw

Gold partners