Connecting wine lovers to a unique 4D wine experience

Using data to analyse how people consume wine, Digitas created a 4D immersive film experience made from the wine itself.

Partnering with world-renowned visual artist Susi Sie, who created a projection for the 2016 Olympic Games opening ceremony, Digitas used data to interpret real reviews of the product into a visual language made entirely of wine.

The 4D soundtrack was made from sounds recorded at the vineyard and within the wine, while the physical experience was augmented with Pinot-scented bubbles created from the product.

Showcased at the Melbourne International Wine Festival, the result was a 60-second film that brought the complexity, richness and texture of the product to life.