In a world that is filled with glamorous, cool car commercials, Honda stepped outside the box for their latest spot from RPA, in a campaign unlike anything seen in the auto industry before.

The spot ‘World’, directed by Anonymous Content’s Patrick Daughters, depicts a city full of bland hybrid and electric cartoon-like cars branded with bland phrases such as ‘meh’ and ‘blah’. MPC handled all VFX for the spot, creating a highly-stylized grey world that contrasts against the Honda Insight’s sleek new design. The MPC team created 80% of the environment through VFX, giving the buildings and architecture a distinguished and unrealistic rounded look.

The shoot took place in different highway locations around LA using just six cars, and MPC used this to create an artificial ‘meh’ world complete with hundreds of cars.