Creative content company Alkemy X recently partnered with interactive marketing firm, Barbarian Group to produce “Reframe This Space,” a branded series on YouTube and influencer blogs that showcases The Frame by Samsung. Combining design with technology, Samsung’s latest TV transforms into a canvas for art when idle. In this four-part series, stylist, author and host, Emily Henderson and special guest influencers transform a greenhouse, barge, barn, and boathouse into freshly styled living spaces with The Frame as the centerpiece.

 

The objective was to generate exposure to help launch The Frame using design-centric influencers to showcase a new style of TV. So, the team took old, non-traditional living spaces and asked design influencers to create something new, with The Frame being the driving force for their vision. This allowed conversation about The Frame, as not just a TV, but as a design element that complements the look and feel of any home.

 

Having produced original TV programs for networks like HGTV, A&E, Discovery, and Travel Channel, Alkemy X was tasked to utilize their high-end production pipeline to create a premium “Reframe This Space” branded content series for design enthusiast audiences.  The idea was to capture the step-by-step renovations typical of makeover shows, but with a cinematic quality that would reflect the artistic nature of The Frame and align with the superior Samsung brand.

 

A tight timeline was the key challenge throughout the project. Alkemy X would have just 11 shooting days to completely transform a Greenhouse, Barge, Barn and Boathouse into creative and inviting living spaces. Alkemy X devised a plan that included a very strict schedule. The production team would have just three shoot.

 

Alkemy X’s art department was impressive and was able to successfully adhere to the tight working timeline—and the hard work paid off. The team handled all of the production and editorial work for the series, which has received universally positive reactions from audiences. The first three episodes have received more than 100,000 views and overall the campaign has generated 11.7M impressions across social media platforms with the shares continuing.