BRIEF

Reinvigorate consumer love for an iconic British brand

STRATEGY

Bovril is authentically linked to football in the UK. Drunk by fans at stadiums around the nation.

The football season was upon us again, only this time with a difference. take place behind closed doors. No fans. No banter. No pies. NO BOVRIL.

Well, we wanted to save their season and give them the banter and Bovril that they craved.

CREATIVE SOLUTION

A socially led campaign that gives Bovril a presence/voice within the game of football. Being super reactive to key moments within the football calendar. We created a Bovril tone in which to respond - MORE BEEF, LESS BULL. And we also created a new, fresh design system for the brand.

RESULTS

Bovril grew +14.9% sales value in the 12 weeks following the campaign vs the same time the previous year, driven by new users coming into the brand.

Bovril - Bovril, Save The Season

CREDITS

Rod Sobral

Andrew Tuffs

Marc Hatfield

Cat Collins

Alexandra Port

Gold partners