Introducing Taco Gifter: the first-of-its-kind taco-gifting service. With this digital tool, we’re turning those zombie gestures into meaningful (and delicious) connections. Yep, gifting a real, legitimate taco is totally a thing now. And that taco can mean whatever you want it to, from “sorry I dissed your mustache” to “congrats on parallel parking.” 

And we made over 300 GIFs for you to pair with your taco gift. Just pick your favorite, add a message, and send an actual taco to whomever you want! It’s the perfect way to make somebody’s day. 

​With the launch of Taco Gifter we set out to once again put Taco Bell in a category of its own. None of our QSR competitors had a tool like this—one that gave a hero menu item the unique opportunity to be the impetus and reward for personal 1:1 moments. And to make good on our purpose, to make meaningless moments, we launched Taco Gifter on National Taco Day, the meaningless moment Taco Bell took on as their Christmas. To kick things off, we launched a digital-only campaign that tapped our cult, a mix of influencers from the drag community and the gamers, to the musicians and the meme-ers, to demonstrate all the fun reasons to give a taco with their own friends and followers. ​We even maxed out our IG story with 100 reasons to gift a taco. Because there’s a taco for everything and everyone.​