Exposure: A co-created mobile photography competition format on Hulu. Hulu continues to build and drive innovation around content and advertising in Streaming TV, by partnering to create less interruptive, non-traditional and a more invitational approach to programming and brand experiences. As the home for breakthrough storytelling, Hulu's mission is to curate partnerships that will break through in culture and be beneficial for both Hulu and its partners. As such, Hulu's Greenhouse team collaborated on a groundbreaking unscripted format from Samsung and it's agency, produced by Will & Jada Pinket-Smith's Westbrook Media, and launched a new competition series entitled, Exposure. The agency-created competition format, Exposure, was designed to not only launch the first mobile photography unscripted competition show, but also demonstrate how Samsung's Galaxy S21 has the best camera tech for photographers and creators in an authentic way. Through organic integrations and compelling storytelling, Exposure shatters the definition of branded content, creating a natural form of entertainment for consumers. A never-been-done-before idea to promote the most innovative phone camera on the market.