How does a small non-profit host a critical fundraising event, during a year when large gatherings are considered unsafe?

You stop thinking of it as an event and turn it into an opportunity for good ecommerce. 

That’s what we did for The Simple Good (TSG) who aims to supply Chicago’s youth with the mental health resources they desperately need. Their big dream is to help children process their emotions through the power of art, mindfulness, and positivity, creating a future generation of change makers and mindful leaders.  

Our City of Big Dreams Fundraising Festival was a first-of-its-kind, four-day online fundraising initiative.

We overhauled their shopify and transformed their website into an ecommerce hub and art auction house selling limited-edition merchandise curated and donated by local businesses. We designed promotional social content and posted daily about the silent auction and the organization. Influencer artists also contributed, selling their art via live sessions on IGTV. 

After four days, The Simple Good raised over $45,000, making it their most successful fundraiser to date with Shopify sales increasing by 2,803%. The festival garnered 1,600,000 impressions with our IGTV sessions going global in more than 10 countries. The Shopify platform we built is still in use today and the local artistic community we cultivated will be used by The Simple Good for years to come.

Most importantly, our ecommerce efforts provided The Simple Good with the necessary funds to support 3,000 children across Chicago.