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Boulevard Arts - Boulevard AR
30/08/2018
Post Production
New York, USA
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Link to app: https://itunes.apple.com/us/app/boulevard-ar/id1341182104?mt=8


Boulevard AR brings art to you, wherever you are, and now features three important paintings from London’s National Portrait Gallery collection. Representing 20th-century Nobel-Prize winning chemist Dorothy Hodgkin, renowned 19th-century painter and poet Dante Gabriel Rossetti, alongside his friend, the critic and novelist Theodore Watts-Dunton, and lastly Sir Henry Unton, a diplomat and soldier from the Elizabethan era, Boulevard AR’s offerings reveal secrets and tell stories across a 400-year span. Using ARKit 1.5, paintings can either be mounted on a wall using a device running iOS 11.3, or standing on an easel when running a previous version of iOS 11. Boulevard AR is the first augmented reality app on the App Store to incorporate this functionality, detecting and applying context for where the art is displayed, introducing a new level of believability to AR.


Boulevard AR was constructed by Boulevard Arts and Nice Shoes, and the two companies expect to develop more AR projects for the app with special objects and paintings from museums, private collections and arts institutions from around the world.