Our brief was to design a mascot for PPCBank to help them engage with their consumers and develop a series of TVCs to introduce their services to their customers.

We took inspiration from Judge Rabbit, a popular creature from Khmer folklore. It was quickly decided our character would be a rabbit named Sophea. She was designed to be smart, confident and successful, while also being friendly, cute and engaging.

The film has been a great success running on air and online, whilst Sophea the character is also appearing on Facebook, in a physical calendar and across many types of media. The client has already commissioned us to work on a follow up TVC using Sophea.

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CREDITS

Mohammad Ali Shakeri

Amin Taheri AKA Baba Ani

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