#PostWisely

Graphic online content has increased in the last few years. The feeling that social media is taking away our humanity is not new. Our screens allow us to satisfy our need to engage, while we actually stay completely disengaged. We participate, but not actively, when we “like” and “share” such content. We believe we can’t be held responsible like the people who actually film tragic acts and post them. Short films and social content were created to push people to question the content they were consuming. A screen is the wall between watching and caring, and feeling like ‘this only happens to others’. So we decided to break that wall by flipping the camera. We recreated true stories and changed the perspective so viewers could see and feel some of the pain the victims experienced. Above all, we put the spotlight on the thoughtless people behind the camera who chose to capture the tragedy instead of helping. And we asked one important question: If it were your pain, would you share it?