Is he still coming?

A festive story of a child looking for reassurance in the build up to Christmas Day. This is a familiar scenario for households the world over. In a year like no other, the piece was inspired by letters from SuperValu's customers, where all noted the importance of being with family – at Christmas more than ever.

‘Is he still coming?’ tells the story of a little boy who is eagerly awaiting the arrival of Christmas and a very special visitor. But set amid the backdrop of the global pandemic, Conor is aware of the restrictions in place. This prompts him to ask over and over, ‘Is he still coming?’ Directed for audiences to assume the “he” is Santa, the film follows our little boy's perspective as he does everything in his control, to allow for the best outcome. He evokes the anticipation and excitement familiar to many over the holiday season, but this year was tempered by doubt. On the big day itself, we reveal Conor waking up to find his dearest guest did arrive: his grandad. In that way, Conor represented everyone who felt, family is what really mattered at Christmas.

SuperValu - SuperValu - Is He Still Coming This Year?

CREDITS

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