ŠKODA Global wanted to mark Christmas with an image that would encapsulate “simple joy” and raise a smile after a difficult year.  We needed to find an expression of Christmas joy that would work across 31 countries with very different religious, weather and customs at Christmas.

When it comes to car rides, nothing says ‘joy’ like a dog sticking its head out of a car window. We decided to take that iconic image and update it for Christmas - with a reindeer.

Having a reindeer in the backseat has the added bonus of emphasising the spaciousness of

A ŠKODA. When it comes to a reindeer’s preferred mode of transport, a ŠKODA beats Santa’s sleigh.