The pandemic reglulations changed the game in terms of hosting live events in front of an audience, so Samsung decided to take a lateral step, unfollowing the other presentation events that were pre-recorded, and without an ounce of crowd interaction.

Instead, the brand made an epic commercial launch in Romania for Galaxy S21, hosting the first fully interactive digital event - Explore New Worlds. The event presented the user the possibility to explore various worlds inspired by the smartphone’s key features, putting him at the steering wheel of the narrative. In front of him, a Galaxy of possibilities unveiled, letting him decide where to go next: to discover more one world or to go further to the next one. 

A plethora of worlds ready to be explored unveiled in front of his screen, creating an immersive experience worthy of sharing. Depending on his passions and interests, he could choose between the World of Gaming, the World of Content, the World of Wellness and the World of Sharing, each associated with an Samsung brand ambassador.

World of Gaming - In this new world, in the middle of an awesome gaming-inspired universe, the user discovered Maximilian Ioan, vlogger and gamer in #TeamGalaxy. Next to him, a Samsung representative, who will highlight important features of the device which help the user to be more competitive in the game World.

World of content - Here, the user found Christina One, painter, photographer and content creator and enjoyer from #TeamGalaxy. A Samsung representative helped her imagine various ways to enjoy content enabled by the features of the new device.

World of wellness - Here the user could learn how to find his inner balance from Sorina Fredholm, the queen of yoga and mindfulness, using the new Galaxy Ecosystem (phone and wereables). 

World of sharing - Here the user could find how technology is an enabler of human connection and empower people to easily connect their world with other worlds. Mihai Jurca was our guide in this digital world.