Helping You Help Them, spearheads a brand campaign for Google in Australia. The campaign shows how everyday Australians, with a little help from Google’s products, can help their family and their communities thrive. 

The campaign uses Google’s partnership with the Australian Football League to establish the Google brand positioning of Helpfulness and the thought that Google empowers us with the tools to help drive positive change and progress in our lives.  

The creative taps into emotionally and culturally resonant themes of parenthood, female participation in sport, immigration, community and belonging.

The campaign launched during the AFL Women’s Grand Final, and ran in ad breaks during AFL matches throughout the AFL season. 

Results are pending but research prior to launch predicted that the campaign would drive +7% increase in brand advocacy scores and +11% increase in perceptions that Google has a positive impact on society. Source: Kantar Millward Brown.