We teamed with Squarespace to create fresh spins on the classic stories of Dracula and Snow White.

In Snow White’s spot, we follow the fairest of them all as she builds Enchanted Orchards, her organic (and poison-free) apple business—with the help of Squarespace.

We envision Snow White as compassionate, driven, and undeniably cool. After her bad experience with a ‘tainted’ apple, she’s dedicated herself to making top-of-the-line, quality, organic apples accessible so that others can avoid her fate.

It took BUCK creatives of all stripes to bring Snow’s business to life — flexing our skills in branding, packaging, merch design, still photography, live-action, and UGC imagery to make Snow’s website shine. Even the little birdies chipped in to help make it sing.

Building Snow’s warm and inviting room that overlooked the orchard was great fun. Her “cottage core” style required the right balance between rustic, natural materials and refined set design details like floral patterned drapes.

In order to make Snow’s website believable, we forged an entire brand framework for Enchanted Orchards. Palette, logo, type system, produce stickers, packaging labels, postcards, and even, yes, merch. Snow White is timeless and her business will live appley ever after on Squarespace.

Before we could shape Dracula’s site and our ultimate spot, we had to build his brand—and what better product for the Prince of Darkness to peddle than effortlessly cool eyewear to counter his photophobia?

Marble plinths, Wassily chairs, and tools of Dracula’s trade are all drenched in a blood-red glow to achieve what became internally dubbed as our “Dracula Meets The Matrix (with a dash of American Psycho)” aesthetic on set.

From brand to site to finished spot.

A full visual identity and ‘on-figure’ image campaign for Eternal Eyes was necessary to make this feel like a real thing. Branding, live action, and UI animation seamlessly working together to bring Dracula to...er...life.

To round out our series of TV and social spots, we created an Eternal Eyes brand toolkit including a logo, frame iconography, on-figure brand photography, and a graphic system.

Squarespace - From Story to Business

CREDITS

Local partners

Gold partners