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Bumble - Full Disclosure
31/08/2021
Production Company
Venice, USA
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Credits
Brand
Agency / Creative
Production
Editorial

Sometimes it seems we’re becoming increasingly polarized, dotted along a spectrum of cultural, political, and sexual identities. Bumble came to us with the bold mission of showing that despite our differences, we’re more alike than we think. Creating a series called “Full Disclosure”, teaming up with statistician, artist, and NYT contributor Mona Chalabi, we captured real people and their authentic relationship stories. Shot over 2 weeks during the height of the pandemic, we used remote streams to direct Mona from across the country. Highlighting stigmatized subjects like marriage, mental health, and debt, this series garnered the highest engagement from any campaign Bumble has released. And more importantly, it showed people they aren’t alone.