From a young age, men are taught about their erections and ejaculations while female reproductive education focuses mostly on periods and pregnancy prevention. That has an effect in the real world—with only 65% of heterosexual women reporting regular orgasms during sexual intimacy compared to 95% of men. From our personal lives to pop culture to porn, there’s a massive gap in the representation of female pleasure.

As the unapologetic brand of birth control that talks openly and honestly about sex, reproductive health and our bodies, ANNOVERA wanted to close that gap.

Realizing that it’s 2021 and talk is cheap, we wanted women to engage with us in a real way that’s about acting and living unapologetically in the name of sexual empowerment, self discovery, and female pleasure.

On April 23rd, Vagina Appreciation Day (yes, it’s a real holiday) we partnered with unapologetic comedian (and ANNOVERA'S most famous user) Whitney Cummings to put out a bold call to action: PLEASE COME (celebrate Vagina Appreciation Day with an orgasm). Seriously (watch the video). We said to carve out some time to celebrate with yourself, or with whoever or whatever floats your boat. And we didn’t just encourage women to put female pleasure at the forefront of their Friday, we wanted them to tell us about it. So for every like, comment, share, or sticker, we pledged $1 to women’s organizations. Whether a big orgasm or a few little orgasms, every little bit of pleasure  together turned one day into a celebration of sexual empowerment and self discovery.

Trade press firmly planted Vagina Appreciation Day on the cultural calendar, and earned media pushed an unapologetic conversation about sexual health & female pleasure into the mainstream—garnering 71.8 million impressions and 1.9 million organic engagements among our audience, resulting in a 50% increase in web traffic and 380% increase in organic search visibility for our brand. But what we really wanted was orgasms, and we got them in the form of 12,100 engagements actions on social media letting us know they celebrated Vagina Appreciation day though likes, comments and shares from women everywhere (plus a bunch of female celebrities), which in turn raised $12,100 in brand donations for women’s sexual health and education initiatives. Never has doing good—in the name of equality at that!—felt so good.