To alter people's perceptions of wool as a summer fabric, we created a change room to change their opinion.

 

Over 6 weeks, our touring change room replicated the world’s hottest temperatures, allowing fans all around Australia to put our Cool Wool suits to the ultimate test.

 

To demonstrate the suit’s capabilities in suffocating climate conditions, we gave one of our cool wool suits to a TV weatherman, and sent him on a heat seeking mission to the hottest places on earth.

 

Every day he travelled to some of the planet’s most extreme locations to broadcast live and feed real-time data of the conditions back to our change-room.