Color is the most important thing for football fans around the world. We use this global insight to make a campaign to engage Santa Fe Football fans in a funny way. IDEA

Santa Fe Football Club is one of the main Colombian Teams (actually, it’s one of the two teams of the capital city, Bogotá). Its color is RED, and its main rival is Millonarios Football Club, which color is BLUE. Santa Fe fans live for the RED, the colot of their team; and also hate the BLUE, the color of their main rival team. But what about the RED fans who have BLUE eyes? We created ANTIBLUE LENSES: A set of lenses of many different colors, all of them except blue, so Santa Fe fans could hide the blue color of their eyes.

2000 sets of lenses were ‘SOLD OUT’ in just 2 hours.

1 Million interactions.

The Spot was retweeted by Sport Celebrities, watched by more than 500.000 red fans, and more than 2 million fans of other teams.