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Group745
Puma - Change Happens When We Move
21/09/2020
Music & Sound
Berlin, Germany
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DaHouse Audio was in charge of this soundtrack. They produced the "Ordinary Brown Eyes," especially for this piece, and it is a Swedish/Brazilian collaboration entirely recorded remotely between Sao Paulo, Brazil, and Denpasar, Bali. The band "The Client Said No" invited the Swedish singer Adam Evald to feature from Bali, where the artist was doing his quarantine due to the Covid-19 outbreak.  

During March of 2020, in a completely different world setting, Puma Brazil traveled to New York, along with Brazilian actress Bruna Marquezine, to film and photograph the material to be used for the branch's newest campaign part of the Puma Future Ride family. Marquezine is one of the most important Brazilian  actresses of her generation with over 56 millions followers on her social media accounts.

"Change happens when we move" conveys the idea that we all need to embrace new habits and new concepts to evolve during the Covid-19 outbreak, a pandemic that the world is going through. The main character revives the journey's experiences and gives her account while watching the campaign's video. At that point, she is questioned: "Who is Bruna Marquezine when no one is looking?."

The answer to that inquire emerges along with the images of the actress effortlessly enjoying herself in the streets of New York, purchasing in secondhand articles store, singing in a karaoke bar, taking pictures with tourists, eating a slice of pizza on a sidewalk, and peacefully strolling around the city during a rainy day.

The campaign was released on the brand's Facebook page and Instagram account and on the actress' social media as well. 

"Ordinary Brown Eyes" is also available on Spotify and all popular music streaming services.