As the world stays home to stop the spread of coronavirus, we have seen a temporary decrease in carbon emissions. Meanwhile, reckless government agencies seeking to quickly jump-start the economy will work to further reduce regulations, clearing the way for polluters to destroy the delicate balance of the Earth. Scientists have long voiced concerns that climate change does not just impact the environment, but also our health by increasing rates of infectious disease. Until we address the issue of climate change on a global scale — we’ll be facing new and more damaging pandemics for years to come.

This spot  portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg, the founder of Fridays For Future. During her speech at the 2019 World Economic Forum in Davos she said : "I want you to act as if our house is on fire.

Because it is”. At the same event the following year Greta Thunberg repeated her plea “Our house is still on fire and your inaction is fueling the flames by the hour.”