Produced by NERD Productions and directed by Garth Lee, the London Dairy 'Soaring Flavours' TVC and online film was crafted using a mix of several animation techniques and then seamlessly stitched together. Each scene was built in 3D using 3D renders which were then used as guides to enhance the scenes in 2D. Using lighting and geometry information from the renders, Garth was able to create large 2D scenes with the added depth and scale of a 3D environment. 

To further push the carefully crafted film, the subtle details on the characters were brought to life through frame-by-frame (or cell) animation. Features such as folds in the clothes, facial features, hair and hand details were all meticulously drawn frame by frame to give a very unique style.