When Saturday Night Live parodied the brand in a sketch, it gave us the perfect opportunity to show-off F&B’s new tone of voice to the world. We responded in true British style, and got in on the joke.

Rather than a biting response, we ‘launched’ Farrow and Ball’s latest colour, English Roast which included subtle hints of satire. Then took out a full page ad in the New York Times on the day of the next broadcast, to spread the word.

Global press coverage of F&B’s response included an interview on BBC radio. The result was a boost in global searches for Farrow & Ball, and an increase in sales of related products in the US.