AGOS LOAN.  YOUR LIFE WITH SOMETHING EXTRA.

The campaign works on two fronts.

On the one hand, it reassures italian people on the preconceptions of borrowing money.

On the other hand it highlights the fact that the project you realize ,thanks to the loan, can really give you something extra.

We created a series of short formats with a minimalist tone that play on the surprising reiteration of the  campaign concept:

A loan does not change your life.

But a XXXXX (object of the loan) yes.