Country context:

Costa Rica is a country in which the highest GDP income comes from both local tourism, as well as international tourism. In March 2020, Costa Rica closed its airports due to the COVID-19 pandemic, a closure that strongly affected the Gollo Viajes, and of course its consumers who wanted to travel to the destinations of their dreams. In August 2020, the government of Costa Rica go for the reopening phase, which is why they reopened the airports and promoted initiatives to generate local and international tourism again.

Explanation:

For the reopening of international flights in Costa Rica after the closures due to Covid-19. Gollo Viajes, one of the most important travel agencies in the country, decided to invite Costa Ricans to travel again. Reminding them of the feeling that a new trip gave them and with something that has always accompanied them on their adventures: their luggage.