PayPal - Independents on 5th: Shoppable Holiday Windows

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Client: PayPal

Brand: PayPal

Activation Name: Independents on 5th

Live Date: 11/22/19

Agency: Goodby Silverstein & Partners


CMO: Allison Johnson

CCO: Steve Simpson

Head of Design: Keith Anderson

Senior Director of Creative Strategy: Kirstie McCarter

Director of Global Marketing: Lucy Jaric

Head of Creative Services: Jason Pelton

Event + Experience Manager: Erika Kaempfer

Consumer PR Manager: Tom Hunter

Senior Manager, Brand Communications: Erin Mackey



Co-Chairmen: Jeff Goodby and Rich Silverstein

Chief Creative Officer: Margaret Johnson

Executive Creative Director: Danny Gonzalez and David Suarez

Creative Director: Cam Miller

Art Director: David Spradlin

Copywriter: Craig Shervin

Art Director: Gianna D’Amico

Copywriter: James Gross


Design Director: Ryan Self

Designer: Benny Gold

Designer: Tiffany Zaporteza

Designer: Todd King

Account Services

Managing Partner: Leslie Barrett

Account Director: Katie Lancaster

Account Manager: Crystal Chan

Brand and Communication Strategy

Partner, Head of Brand Strategy: Bonnie Wan

Partner, Head of Communication Strategy: Christine Chen

Group Brand Strategy Director: Katie Coane

Strategy Director: Evan Hunerberg

Director of Communications Strategy: Caitlin Neelon

Brand Strategist: Madison Cameron

Communications Strategist: Matt McNamara


Co-Director of Production: Margaret Brett-Kearns

Experiential Producer: Nathaly Charria

Senior Producer: Suzee Barrabee

Content Producer: Andres Libreros

Business Affairs

Director of Business Affairs: Judy Ybarra

Business Affairs Manager: Anna Diokno

Production Company

Company Name: Standard Transmission

Production Company City: Brooklyn, New York

Owner / DT: Manu Sawkar

Managing Director: Jolly Banerjee

Art Director: Julia Moreno

Senior Producer: Kevin Cassidy

Production Company
Content Production

Company Name: Picture Farm

Production Company City: Brooklyn, New York

Director: Bas Berkhout

Director of Photography: Bob Blankemeier

Executive Producer: Candice Hoeflinger

Line Producer: Natalie Kanbergs

Editorial Company

Company Name: Gattie and Lopez

Editing Company City: New York, NY

Editor: Greg Ryan

Executive Producer: Anna Petitti

Goodby Silverstein & Partners, 2 years ago