With cancer affecting so many people across the country, cancer patients use nearly 25% of the nation’s blood supply — more than patients fighting any other disease — but only 3% of Americans donate blood in a given year.

For the first time, American Red Cross and the American Cancer Society are partnering in a powerful new campaign to explain the critical role blood donations play in a cancer patient’s journey.

Created by American Red Cross creative agency BBDO New York, 'Give Blood to Give Time' illustrates an important reason to donate: blood transfusions can extend the life of cancer patients. When you give blood, you give time and help somebody’s story continue.

The story is told through a series of hundreds of intimate photos. We see a young woman’s life being turned upside down as she gets a cancer diagnosis. Just when you think it may be the end, a blood transfusion helps her journey continue.