We placed 2 KitKat machines in São Paulo’s main airport. These machines were integrated to the airport data system. We did that in a very busy occasion: Labour Day (for 3 days). On the screens of our machines, we curated all flight data and displayed only delayed flights. We were able to talk directly to people in the exact moment they find out that their flights are delayed.

If you have a delayed flight, you deserve a real break with KitKat.

Besides the delayed flight info displayed, we had a specific call to action for passengers on the latest delayed flight. They just had to scan their flight tickets. The machine read the flight code and offered a KitKat break based on the delay.

CULTURAL/CONTEXT INFORMATION 
During the Labour Day Holiday, the airport is usually crowded. That’s why we chose the airport in São Paulo, a city full of people originally from other cities and states in Brazil.  Throughout the 3-day Labour Day holiday (27, 28 and 29/04), we impacted 75,000 people. There were 530 departures. Delayed flights accounted for 20% (106) of all departures, and we distributed 2,080 KitKat chocolate bars.

We developed the software for the KitKat action at Congonhas Airport. We used an API with data regarding airports, flights, status, states, cities, timetables, etc. The data is provided by Infraero (www.infraero.gov.br), one of the world’s top three airport operators. Through this API, we developed an algorithm to read, cross-reference, and filter delayed flights in real time.