A year on from "Mean Tweets", director Richard Pengelley returns to direct

the follow-up campaign "Keen Tweets", with just as much honesty and

bravery as before.

With the last outing scooping Marketing Week's "Campaign of the Year",

this outing picked up where that one left off (this time with slightly friendlier

appraisal). You may spot a familiar face or two across the trio of films, as

we put the new brew to the Twitter test.

Playing on a word guessing game, employees are faced with actual opinion

tweets about the new Carlsberg brew, such as: “‘The new Carlsberg is

a******* c****’’ (‘actually class’); ‘#NewBrew is s*** **!!’’ (‘spot on’) and

‘New Carlsberg a******** s****’’ (‘actually slaps’).

Keen Tweets racked up 1.1m views in 24 hours and now counts 15m+

since launch in early March. This 2020 online campaign supported a wider

TV, social, digital and OOH rollout, through the brilliant team at Fold 7.