Dove Canada pivoted its “Real Beauty” platform, showing the faces of courage of healthcare workers on the frontlines in the battle against COVID-19. In the spot, doctors and nurses look directly at the camera with visible lines and marks on their faces from wearing face masks and other forms of personal protective equipment. The images demonstrate the toll that their work is having on them, but we see their work and their courage as an act of beauty. This was early in the Covid era of advertising and the spot came together over 2 sleepless nights. Outsider Editorial is proud to have CNN feature the spot and to see all the nurses and doctors sharing it globally. It was an honour to help shine a light on those who deserve it most in these unprecedented times. As part of the campaign, Dove will donate $1 million in personal care products to Canadian healthcare workers.

Dove - Courage is Beautiful

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