Following a young woman (Juilliard School-trained dancer and actor Matilda Sakamoto) as she leaves class into a noisy, over-crowded city, Snap snaps into life when she activates the noise-cancelling ability of her headphones, switching the action from bustle to boogie in a moment.

Choreographed by Ryan Heffington (the genius behind Sia's iconic Chandelier performance, as well as Spike Jonze films for Kenzo and Apple's HomePod) and shot by the ever-dependable Kim Gehrig, the spot flies along, chock full of exhilarating moments like the seamless 'state' transitions and a moment where the camera joins Sakamoto in her moves.

To achieve the Snap effect, Gehrig shot the entire film both in the daytime and at night, allowing the transition between the two worlds to disappear.

AirPods Pro - Snap

CREDITS

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