February 2, 2020 wasn’t just the Super Bowl, it was Groundhog Day. Only the second time in 54 years the two had fallen on the same day. Naturally, there was an opportunity for a remake of the famous Groundhog Day movie 27 years later. The Jeep Gladiator was the perfect fit - it’s the only pickup in the world whose mission is to make every day different from the one before. Instead of Phil Connors (Bill Murray) waking up miserable every day, he’s excited to relive the same day over and over and over again. In under 3 weeks, we brought the Jeep Gladiator Super Bowl spot to life with the original cast, in the original location and with the original music playing on Phil Connor’s alarm clock. The ad finished #1 in USA Today’s Ad Meter poll.

Jeep - Groundhog Day

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