Dan Emmerson directs ‘Men In Nursing’ for the NHS (National Health Service) England. ‘Men In Nursing’ calls on male nurses to apply for jobs in the health industry as the recruitment drive continues. The spot highlights the challenging and fulfilling work carried out by male nurses on a daily basis, from looking after newborn babies to treating victims of street crime. "We are not who you think we are," a voice declares, before outlining the highs and lows of the job, both in hospitals and in the wider community. This film is the  latest instalment in the "We are the NHS" campaign, which so far has promoted careers through ads including "We are nurses" and "IT and support".  ‘Men In Nursing’ ran across social media and video-on-demand.