SITUATION

Viastein Ltd. is a Hungarian building trade company that manufactures high-quality outdoor pavements and stones for family homes, offices, gardens, community places. 

SOLUTION

We created a unique visual that encapsulates the brand's communication platform, showing how integral Viastein's stones and pavements are in our daily lives, since even the smallest moments of our lives are actually captured in those stones.

EXECUTION

This meticulously carved relief shows a huge family gathering, everyone's having fun, enjoying themselves – frozen into the dimension of a stone, but still looking vibrant, energetic and lively. The preproduction was the most important phase of this complex and sophisticated project: setting the theme, the composition, the style. Modelling the look of the characters, fine-tuning the details, making revisions, and rendering also took up lots of time. In the post-production phase all the polishing was done in Photoshop, giving the final look and feel of the sculpture.