We collaborated with Purple Creative agency to help launch Glenfiddich's new flagship packaging throughout their product portfolio. The distinctive suite of images were created entirely in CGI, combining the very latest VFX technologies to help convey the unique provenance of each signature product. The production approach and CGI pipeline was tailored to each individual concept, whilst still keeping a consistent visual language across the campaign.

The Original Twelve Year Old is Glenfiddich's signature style. The natural textures and vegetation represents its provenance of the valley, in an abstract and contemporary space. A luxurious sculpture that reflects the rich texture depth and complexity of the valleys geology, from the granite stone and fresh spring waters, to the Fiddich fern and fresh grass - a key whisky tasting note. A full CGI approach, combining photogrammetry scanned textures, Forest Pack and Houdini liquid dynamics, allowed us to carefully control each element of the sculpture and maximising consistency across both stills and motion.

The Fifteen Year Old sculpture depicts the complex process and rich depth of flavour derived from ageing in sherry casks before been blended in a huge Solera vats, a process inspired by the sherry bodegas of Spain. The circling streams of amber light depicts the blending of whiskies and the infinite ageing of the Solera process, combined with a sparked energy to represent the innovation in the process. We undertook an extensive creative development and R&D process in Houdini, to establish the final design of the amber rings and create the propagation effect of an energy force coming from the centre of the vortex. This motion effect was then translated across both stills and motion for the final social and OOH media.

This explosion of gold particles represents the celebratory energy of the Glenfiddich Grand Cru. The design was an evolution of the packaging we had created earlier in the year to ensure a visual synergy across the campaign. A variety of gold nuggets were sculpted in CGI and each surface was randomised for uniqueness, before been added to the particle system where each section of the explosion could be carefully controlled. This Grand Cru animation made its sparky reveal as a Digital Out of Home in Times Square, NY.

Glenfiddich - Flagship Packaging Launch

CREDITS

Local partners

Gold partners