We created a 30 second TVC for Uniqlo promoting their ULD jacket range. From ideation to completion our production consultation and creative team drove the look and feel, the production approach and the technical strategy to get as much versatile material for UNIQLO as possible in a 1-day shoot. On set, a mix of product images and lifestyle images were taken. These still images were used to build a library to supplement the video content that were used to amplify the main video campaign.

Content was shot fit for platform and appeared across a myriad of sites from Twitter, Pinterest and Instagram as well as OOH. Shooting with each platform's specific crops, resolutions and deliverable specifications in mind meant we could adapt one master quickly and efficiently.

Uniqlo - ULD Jacket

CREDITS

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