When Arm & Hammer wanted to showcase its AbsorbX kitty litter made from desert dry minerals, they needed a spot that demonstrated its benefits in a fun and memorable way and highlighted the product’s origins – the desert. The spot, directed by MPC’s Michael Gregory, features a host of photoreal cat cowboys and cowgirls congregating in a desert saloon.

In addition to the production, MPC remotely handled the animation and VFX, led by Animation Lead David Bryan, 2D Lead Vanessa Duquesnay and VFX Supervisor Kiril Mirkov. MPC’s Ricky Gausis graded the campaign, enhancing the western feel to the footage and the set.