Samsung launched their Galaxy A series with an ‘awesome screen, an awesome camera, and a long-lasting battery life.’

The fast-paced spot, directed by Ryan Staake through Riff Raff Films, with VFX and colour by MPC, shows a group of Gen Z’s record mundane activities to the phrase, “awesome screen, awesome camera, long-lasting battery life”. And features cameos from content creators including Madrona Redhawk, Yvng Homie and DJ Rangster.

MPC’s role was integral in helping Ryan Staake and W+K achieve their vision of creating a speedy ad all about the age of live video. MPC’s motion design teams utilised several different approach’s and aesthetics to ensure fast paste and rhythmic energy throughout the film.

Samsung - Awesome is for Everyone

CREDITS

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