MPC teamed up with UK directing duo, The Sacred Egg, and Mother LA to cook up an impossible-to-ignore spot that launched during the Oscars.

The surreal ‘When all you can Burgers is think about’ and ‘When all you can Pizza is think about’ spots shows cravings literally hit as a man and womans daydreams about about food blurs with reality. In the burgers spot, what starts out as a couple of CG, gravity-defying burgers, floating through a subway car turns into dozens of them, smashing into seats, poles and, finally, the craver’s face. And in the pizza spot you see pizzas slowly creeping into a library before a woman is surrounded by them.

MPC handled the VFX, which was led by VFX Supervisor Fabian Frank and 2D lead Jonathan Box, with grade by Matthieu Toullet.