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Group745
Group745
Group745
Group745
Group745
LEGO - Rebuild the World
03/09/2020
Advertising Agency
Paris, France
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Agency / Creative
Production
Post Production / VFX
Music / Sound

The Lego brick system allows everyone to rebuild the world exactly the way they want, freely and creatively. The film follows the chase between a clever rabbit and an unlucky hunter. Every character, animal and vehicle is based on an existing or past LEGO toy, so heads spin 360 degrees, everyday objects are outsized, and a boat can suddenly fly with a little help from a palm tree. Featured Easter eggs span the generations, from the first LEGO women duck toys, to a dragon wearing Jeremy Scott adidas trainers and a life-size replica of the LEGO House in Billund.