​The Christmas commercial has become such a big event now in the United Kingdom and the pressure on what each big brand makes is huge. This needed to feel big with the atmosphere of a dramatic film rather than an advert. It was shot on a back lot in Romania which we rebuilt parts of to make it into Victorian London, including dumping literally truckloads of mud on it. Detail and character was what would take this beyond “just” a commercial into more of a short film. I strived to find visual details and characters that really stood out in the short space of time.

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