2019 and Burger king Peru didn’t have an Instagram account. 

So, for people to forgive us, we launched our @BurgerKingPeru inviting all Instagram users to do what they do best: personalize content.

Strategy was to post one picture of a Whopper that invited users to print screen and completely personalize the packaging and the ingredients and then share it as a Story mentioning our new account

We waited a short while and guess what? thousands started sharing their unique Whoppers and following us. 

Followers received a direct message in real-time telling them their design have been mede, and that they could have it in their hands FOR A SPECIAL PRICE either by delivery or by visiting the closest restaurant. 

Celebrities and influencers who started following us received their own unique Whopper at home.

 Reaching millions in just one week