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Group745
Group745
Group745
Group745
Group745
The New York Times - Life Needs Truth
31/08/2020
Advertising Agency
New York, USA
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Credits
Music / Sound

The film work is a poem about life crafted from Times journalism and structured over five verses. Built with words lifted from New York Times reporting, the headlines come together to rhythmically tell the story of the time we are living in. Set to the sound of Makaya McCraven’s jazz, his music, combined with the sound of typing, looks to put the infectious rhythm, cadence and rhyme structure of the writing and the story in the viewer’s head.