In this Hero spot in the 'It’s Happening' campaign by Leo Burnett Toronto, Metrolinx compares the disruption of road construction to braces and acne, letting the audience know that messiness means change is actually happening. Outsider was excited that the client braved the imperfections and the creative to let this campaign be exactly what it need to be. Awkward.

Chris Murphy worked to embrace the awkwardness in the edit, keeping the little mistakes and natural moments caught between takes. Some performances were so perfect that the script was changed to include them, because the natural weirdness of these teens truly helped capture the feeling he was curating. The spot doesn’t shy away from the obvious downsides of construction but instead finds a cheeky way to acknowledge the frustrations that come with growth, reminding the audience that it will be worth it in the end.

Metrolinx - It's Happening

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