We were commissioned to create a new set of mobile and social films for the latest online THINK! campaign which addresses a serious issue: when young guys get in the car with their mates, their risk of a crash goes up significantly.

To reach this audience Youth Hymns made use of their signature poppy, hyper-exaggerated style to create some laugh-out-loud moments highlighting the source of distraction, passengers.

The result was an eye-catching, humorous and informative campaign that we believe really caters to this demographic.