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Group745
Group745
Group745
Group745
Group745
Group745
Pampers - Share the Love, Imagine Their Eyes
12/08/2020
Advertising Agency
Durham, United States
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Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

In the United States, mothers get very little structural, social, or economic support. Among the many challenges are lack of paid parental leave, the absence of local family members to help with childcare, increasing postpartum depression, and the endless scroll of perfection on social media — there’s not much by way of a village for most moms in the U.S.

It’s little surprise, then, that moms don’t think they are doing a good job. They are plagued with feelings of inadequacy and self-doubt, resulting in 9 out of 10 moms worrying they aren't doing enough or are doing it wrong. 

In this film, we see new mothers in moments of self-doubt and criticism. As they struggle with negative feelings about themselves, we hear children’s voices sharing how their babies see them: 'You are beautiful.' 'You are smart.' 'You are strong.' 'You are kind.' A card introduces a provocative thought: Imagine if we saw ourselves the way our babies see us. If we did, we would all know we are already perfect.